Move-to-Earn Game ‘Stepn Go’ Reveals G-Shock NFT Sneaker Collab

Stepn Go, the social spinoff of the mobile move-to-earn game, has teamed up with Casio’s iconic watch brand G-Shock to launch a unique collection of co-branded NFT sneakers, the companies announced Wednesday.

As part of the Virtual G-Shock project that previously spanned digital watches and other collectibles, Casio will collaborate with Stepn Go maker FSL to offer a limited-edition collection of 800 NFT sneakers on Ethereum scaling network Polygon.

The exclusive NFTs, which feature designs inspired by the G-Squad sports line, will be available through a raffle mint event from August 26-29 on MOOAR, FSL’s NFT marketplace. Each will be priced at 10,000 GMT, or about $1,175 worth as of this writing.

"Partnering with Stepn Go allows us to merge the physical and virtual worlds in an innovative way," said Casio Senior GM of Timepieces Takahashi Oh, in a release. "We are excited to offer our users a new and engaging experience that combines fitness and cutting-edge technology."

Stepn originally made waves in 2022 as a move-to-earn game that rewarded players with cryptocurrency by running and walking, though players must purchase NFT sneakers to earn crypto rewards.

Launched back in May, Stepn Go for iOS and Android adds in social elements to further incentivize players to exercise and earn—and do it with friends. Players can share their NFTs with friends and split the rewards, for example, or compete against pals.

Editor’s note: This article was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.